Open Culture Foundation
2024The Open Culture Foundation (OCF) is a non-profit organisation that advocates open technology and fosters an open, secure, inclusive, and participatory digital civil society. Founded by active local communities, OCF has been vital in promoting open technology across public and private sectors. In addition, it has been deeply involved in policy advocacy in recent years, establishing a solid foundation for developing open technology in Taiwan.
OCF's commitment to co-creation is not just a principle it champions but a practice it follows. This is evident in the evolution of its visual identity, which has been shaped over the years by the contributions of its members. The need for a more flexible, cohesive, and distinctive identity system was identified. At the project’s outset, we engaged in in-depth discussions with all OCF members to distil their ideas and vision. These insights, crystallised into core values and critical concepts, laid the groundwork for creating a new visual identity, making it a truly collaborative effort.
The new visual language is centred around a bold and striking shade of purple. This colour ambiguously sits between red and blue, symbolising OCF's involvement in often-overlooked and undefined areas. The synthetic quality of the hue underscores the organisation's close ties to the digital realm. The logotype was designed as the element, drawing inspiration from code editors’ principal visual. Its slab-serif typography and the use of an underscore echo the visual cues of coding environments, with the underscore symbolising openness and an invitation to participate. A range of corner details, alternative logos, supplementary colours, and flexible elements were also developed to reinforce the identity's consistency and adaptability further, ensuring that it can evolve with the changing digital landscape.
In alignment with OCF's long-term vision, every aspect of the project—from the choice of typefaces to the file formats used for the identity guidelines—was editable with open-source tools, thus lowering the barriers for potential collaborators. Overall, the vivid colour palette, bold type, and clear visual presentation breathe new life into OCF's brand. Balancing playfulness with rigour, this refreshed identity positions OCF to lead into the next decade with renewed energy.
開放文化基金會（OCF）是一個以倡導開放科技為核心的非營利組織，致力於打造一個開放、安全、涵融且鼓勵公眾參與的數位公民社會。基金會由數個活躍的民間社群創立，在公私領域間扮演了開放科技的重要推動者，並在近年來積極參與政策倡議，為台灣的開放科技發展奠定了堅實的基礎。
OCF 的共創理念不僅體現在對議題的關注上，也深刻影響了其視覺形象的演變。多年來，這些視覺符號由成員自發貢獻，逐步發展。然而，隨著數位環境快速變化，他們需要一套更具彈性、一致性且具識別力的視覺系統。在專案的初期，我們與 OCF 全體成員深入交流，萃取他們的思考與願景，凝練出核心價值與一系列關鍵詞，這些成為全新視覺設計的根基。
新的視覺語彙以大膽且醒目的紫色為主軸，這一色彩曖昧地介於紅與藍之間，象徵著 OCF 積極參與那些過往不被受到重視的模糊領域。充滿人工質感的色調強化了他們與數位媒介的緊密聯繫。我們從程式碼編輯器中獲取靈感，將文字作為 OCF 品牌識別的主要視覺元素。粗襯線字體和底線符號的運用呼應了編碼環境中的視覺特徵，而底線元素更傳達開放與參與的邀請。此系統還包含一系列邊角細節、變體標誌、輔助色彩與應用元素，進一步鞏固品牌識別的一致性與靈活性。
為了響應 OCF 的長遠願景，我們確保專案中的每個環節——從字體選擇到視覺識別手冊的檔案格式——均採用開放源碼之格式交付，從而降低所有潛在參與者的門檻。整體而言，鮮明的色彩、大膽的字體與清晰的視覺表現為 OCF 注入了新的活力。這套視覺識別系統在趣味與嚴謹之間找到了平衡，並將引領 OCF 邁向下個十年的新篇章。
CLIENT
開放文化基金會 Open Culture FoundationSECTOR
Digital + TechnologyNot-for-Profit
DISCIPLINE
Brand StrategyVisual Identity
ART DIRECTION + DESIGN
孫廷睿 Memphis Sun林宛瑜 Megan Lin