Santai Marble
2021For millennia, the accumulation of minerals through natural forces has revealed intricate and striking textures, showcasing the countless ways in which different substances fuse. Transformed through human creativity, these stones have seamlessly integrated into various aspects of life. From tools and artefacts to sculpture and architecture, their resilience and enduring beauty not only provide a sense of stability and comfort but also a profound connection to the natural world, fostering a deep appreciation for our environment.
The serpentine marble, a unique stone found in the Hualien mountains, is the result of countless tectonic collisions and high-temperature metamorphism. This marble, known for its high jade content, exceptional strength, and hardness, has been systematically extracted on a large scale since the 1970s, becoming a cornerstone of Taiwan's stone industry. Among its key players, Santai Marble has held a prominent position in developing and applying serpentine marble, showcasing its expertise in this unique material.
Founded during challenging times, Santai Marble has refined and evolved over half a century, becoming Taiwan's leading name in serpentine marble. By continuously collaborating with local cultural and creative industries, Santai has brought this magnificent gift from nature to the global stage. With skilled craftsmanship, it highlights the unique beauty of the land's textures, uncovering the aesthetic depth of the stone while expanding the possibilities for everyday life.
The new corporate identity draws inspiration from the natural textures of quarry rock faces. The arrangement of blocks and lines reflects the cut marks from stone extraction, while the contrast in typeface weights echoes the gradation from heavy rock veins to lighter slabs. The signature serpentine green combines complementary tones in its colour palette, embodying Santai Marble's steady and poised character. Yet, it reflects the company's innovative spirit, setting it apart from its competitors.
千百萬年來，礦石經由自然力量的累積，呈現出繁複而瑰麗的肌理，展示了不同物質相互融合的千姿百態。經過人類的創造與轉化，這些礦石得以融入生活的各個層面，從工具與器物到雕塑與建築，其堅韌穩固且歷久彌新的特性，為人們帶來了安定、舒適並與自然緊密連結的獨特感官體驗。
花蓮山區孕育的台灣蛇紋石，誕生於無數板塊碰撞與高溫變質的自然過程中。這種含有高玉量、具備極高強度與硬度的蛇紋岩脈，自1970年代開始被系統化地大規模開採，隨之成為台灣石材工業的中流砥柱；其中，三泰礦業更在蛇紋石的開發與應用上占有舉足輕重的地位。
三泰礦業創立於早期艱困的環境中，經過半世紀的磨礪與進步已成為台灣首屈一指的蛇紋石品牌。不僅持續與當地的文化創意能量合作，三泰更將這一來自大自然的瑰寶從台灣推向全球，以精湛技藝展現土地的獨特風貌，既探索礦石的內在美學，也為日常生活創造了更多的可能性。
全新的企業形象設計靈感來自礦場岩石立面的自然紋理，透過色塊與線條的排列重現石材開採的切割痕跡；文字的粗細對比則呼應從岩脈、石塊至石板形態間「由重至輕」的漸變過程。在色彩運用上，蛇紋石綠與輔色的搭配，充分展現出三泰礦業穩重、從容且追求創新多元的品牌性格。
CLIENT
三泰礦業 San Tai Stone高陽益實業 Gau Yang Yi Enterprise
SECTOR
Manufacturing + IndustrialsDISCIPLINE
Brand StrategyVisual Identity
ROLE (as a member of CHU Studio)
Lead Graphic DesignerTEAM (CHU Studio)
李慧盟 Alex Lee邵唯晏 Alfie Shao
許恩溥 Enpu Hsu
蘇聖文 Francesco Su
滕俊仁 Jun Teng
林宛瑜 Megan Lin
孫廷睿 Memphis Sun
陳宛瑄 Mia Chen