the SPIRAL
2022The spiral of infinite possibilities
As climate change increasingly endangers human life, the significance of sustainability has drawn greater focus in recent years. While the public begins to engage with the circular economy, industries are now investing in the research, development, and optimisation of circular products and production systems, aiming to catalyse change. Building on the momentum of prior exhibitions, "the SPIRAL" unites 67 businesses, 245 exhibits, and several international organisations, making it Taiwan’s largest-ever circular design exhibition, with the most extensive collection of cases.
The visual identity, structured around three pivotal concepts—"SPOT, ECHO, 360°"—draws inspiration from the movement, progression, and expension of matter and energy along a unified axis. The continuous rotation of the central axis, depicted as a fluid, uninterrupted image, symbolises the process of iteration and energy accumulation. This embodies the curatorial team’s vision of fostering a dynamic dialogue and empowering consumers, designers, and manufacturers alike, utilising the exhibition as a platform for mutual learning and exchange.
The visitor journey is built upon these three conceptual frameworks and extends into a cohesive, linear narrative across four independent exhibition rooms. Each room mirrors and connects with the others through complementary design approaches. From observing the current landscape, proposing solutions, exploring new possibilities, and finally linking to global networks, the exhibition flows from the abstract to the concrete, the macro to the micro, illustrating the philosophies and practices of circular design.
Beyond merely presenting circular design through art, spatial concepts, and exhibitions, these principles are embedded within the curatorial planning and material selections. The partitions, display tables, and seating in the exhibition are crafted from reusable paper and wood products, while the printed materials utilise paper made from paper manufacture waste. These efforts not only minimise resource consumption during the exhibition’s production but also reflect the evolution of the circular economy from a designer’s viewpoint, highlighting design’s integral role in advancing the circular economy framework.
轉動循環的無限可能
隨著氣候異變逐漸危及人類生活，永續議題日益受到重視。大眾開始接觸循環經濟的同時，許多企業也投身循環產品研發與生產系統優化，希冀為現況帶來改變。延續前兩屆展覽的動能，the SPIRAL 共邀集了 67 間廠商、245 件展品及數個國際組織單位參展，是台灣歷年來展期最大、案例最多的循環設計展。
以物質與能量在時間軸上轉動、前進、延伸的狀態為靈感，展覽主視覺由 SPOT、ECHO、360° 三大框架構成。將軸心持續旋轉的樣貌圖像化，形體從扁平到立體延展的過程可視為一種迭代與蓄能，反映了策展人期許消費端、設計端、製造端三方以該展為契機，相互學習、對話並賦能的期許。
觀展體驗方面以三大框架為基礎，進一步規劃由四個獨立展間所組成的線性敘事，以相對應的設計手法相互對照、彼此串連。從看見現況、提出作為、開拓可能、到最終與國際鏈結，依序由抽象到具象、宏觀到微觀、開端到終端的呈現循環設計的理念與實踐。
除了以藝術、情境及展覽等形式講述循環設計外，我們也將其落實至策展規劃與材料應用中。展區內的隔間、展台與桌椅應用了可重複使用的紙製、木製品，印刷品的也選擇以製紙廢料再製而成的特殊紙材，不僅減少展場施作的資源耗費，更以設計師的視角演繹循環經濟的推進、凸顯設計在循環經濟鏈中的角色。
Client
Industrial Development Bureau, MoEA 經濟部工業局
Taiwan Design Research Institute 台灣設計研究院
Sector
Art & Culture 藝術與文化
Civic & Public 大眾與公共
Design & Architecture 設計與建築
Manufacturing & Industrials 工業與製造
Discipline
Visual Identity 視覺識別
Curation 策展規劃
Exhibition 活動設計
Infographic 資訊圖表
Naming 命名
Role
Lead Designer & Curator 設計領導 + 策展
Team
Alfie Shao 邵唯晏
Chien-Hua Ruan 阮建華
David Chang 張昭衛
Enpu Hsu 許恩溥
Francesco Su 蘇聖文
Jason Chen 陳皜曄
Jun Teng 滕俊仁
Megan Lin 林宛瑜
Mia Chen 陳宛瑄
Guest Artist
Loudly Lightning 大聲光電
Collaborators
Colorsky Technology 彩天科技
EVERYDAY Mask 天天防護口罩
FENKO Catalysis Chamber 鳳嬌催化室
Songshan Cultural and Creative Park 松山文創園區
The Young Square 洛陽紙櫃
International Collaborators
Cradle to Cradle (EPEA), DE
Creative Denmark, DK
Creative Economy Agency, TH
iKasa, JP
Impact Design Hub, DK
JEPLAN, JP
Nihonbashi Gururi, JP
The Trade Council of Denmark, DK