XLAND

2024

XLAND is an outdoor appliance brand that believes outdoor gear and its users share a story with nature. As a result, the boundaries between the city and the wilderness are crossed and gradually blurred.

Its first retail store was designed to convey the concept of Urban Outdoor, advocating the brand's lightness, comfort, and affordability through both offline and online media. Multiple elevations and modular shelving systems aim to create flexible spatial configurations and evoke the atmosphere of an "Urban Wilderness."

XLAND 是一個戶外生活品牌，他們深信露營裝備與使用者之間共享著一段與自然相連的故事，而城市與荒野間的界線也就此被跨越、並逐漸模糊。

品牌首間實體店面旨在傳遞「Urban Outdoor」的核心概念，透過線上與線下雙渠道，展現品牌所強調的輕盈、舒適與親和力。空間規劃運用了多層次的立面變化與模組化層架系統，打造靈活的空間應用，並營造出獨特的「城市荒野」氛圍，讓每位踏入其中的顧客，都能感受到城市與自然無界限的生活美學。

CLIENT

XLAND

SECTOR

Hospitality + Leisure
Retail

DISCIPLINE

Environmental Graphics
Industrial + Product
Spatial Planning

ART DIRECTION + DESIGN

林宛瑜　　Megan Lin
十令設計　10Reams

IMPLEMENTATION

十令設計　10Reams